The typical Australasian residential agency business has nine competitor agencies within its local market place.

The typical Australasian residential agency business has nine competitor agencies within its local market place. 

The business services a population of 30,000 people residing in 10,000 dwellings.


Top 10% sales agents aim to have the first variation to the vendor's asking price at day 15 of the marketing programme. 

If a second variation is required it is achieved at day 29.


Throughout Australia and New Zealand approximately fifty percent of all agency principals actively list and sell in competition with their sales agents.

Interestingly the majority of principals who own and operate market dominant top 10% agencies support and manage the sales team and do not list and sell in competition.


There is a simple rule to follow to make sure your professional head & shoulder photograph exhibits you in the most favourable light.

If you have blue eyes instruct the photographer to place you in front of a blue background which closely matches the colour of your eyes.

If your eyes are brown use a brown background; and of course a green background for green eyes.

However, if your eyes are red...... wait 24 hours prior to having your photos taken!


The average property management department points of critical mass to produce a 20% operating surplus are $750,000 total income per annum or 550 properties under management.

Top 10% property management departments take advantage of these economies of scale and produce an average operating surplus of 27%.


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