Q. My partner and I are both over 60 (just!) and readily admit we are not up to date with facebook, twitter, blogs, podcasts etc. The majority of our thirty employees are aged below 40 and regularly refer to their social media contacts. Is social media training part of today's successful agency business?

A. Only one third of Australasian agency businesses provide regular social media training however . . . the overwhelming majority of the top 10% most profitable agencies have it as an integral part of their training programme for all team members (including principals!).

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